In the dinner car of a Florida-bound train, Joe Cortese met a gentleman who collected World War II memorabilia. The man told Joe he just sold the items online and “the checks just rolled in.” Back then Joe didn’t spend much time on the computer and much less on the Internet, but a year later he remembered the gentleman’s words and began exploring the world of web enabled retail.
“The internet’s global reach is a perfect fit for my business. There are very few places where I can do what I’m doing and with no question sell my whole inventory.”
Joe Cortese had always been a coin and stamp dealer, but he mostly focused on wholesale. “The internet allowed me to transition to being a retailer that goes straight to the user,” comments Joe on the changes selling online made to his business. “The minute I sold a duck stamp to a stamp collector in Alaska, that I would have never conceivably had access to in any other way, I was hooked.”
15 years later selling rare stamps and coins has gotten Joe to place where he must employ 4 individuals to keep up with demand and maintain the success of his business. In 2003 Joe founded PESA, the professional eBay Sellers Alliance, a professional trade organization with international reach that brings sellers together to discuss improvements and strategies as they related to their eBay businesses.