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Some Amazon.com shoppers are in for a rude awakening as they click to checkout with holiday purchases on Black Friday - they'll have to pay the taxman.

Tomorrow, more than 100 million people and thousands of small businesses will participate in the third annual Small Business Saturday, a day that encourages holiday shoppers to patronize businesses that are small and local.

The WE R HERE Coalition members would like to thank Senator DeMint (SC), Senator Ayotte (NH) and Senator Wyden (OR) for opposing Internet sales tax legislation currently before Congress.

State and local governments across the country are looking for new revenue streams. Fair enough. But it has always been the case that states tax their own residents, or people coming into their jurisdictions to vacation or conduct business. They don’t reach out and tax people living and working in adjoining states, or clear across the country.

For decades, small businesses in one town have met the needs of customers in another town – or even another state – because they could serve special needs in terms of product or service.  Traditionally, this was done by mail or telephone.  The Internet has vastly accelerated that trend and expanded opportunities for retailers to reach new markets.

Various federal government definitions of what constitutes a “small business” have led to confusion when trying to find a universally agreed-upon definition.  Some define a small business by the number of employees, others by the total amount of annual receipts, or a combination of both.  Further complicating the matter are the arbitrary definitions used by some Members of Congress to determine the exemption level for small businesses when collecting local and state sales taxes.

For our members, we know there is a lot riding on whether or not the Marketplace Fairness Act moves through Congress. So, we did some research to find out how people really feel about the legislation and our findings confirmed what we know. For example, when presented with a description of the Marketplace Fairness Act, a majority – 84% of consumers and 75% of small online retailers – opposed the legislation. Please share this infographic and help us spread the word about this flawed legislation.

The true cost of compliance for small businesses if Internet Sales Tax legislation is enacted would be a significant, on the order of 15 to 17 cents for every tax dollar collected by the merchant,

For those who aren’t aware, NetChoice is a coalition of e-commerce and online companies that strives for “convenience, choice and commerce” in the online marketplace.

WE R HERE is a coalition representing retailers, but we are consumers of Internet commerce, too.